SWITCH – Switching European food systems for a just, healthy and sustainable dietary transition through knowledge and innovation
The transition towards sustainable, safe, healthy and inclusive food systems, from farm to fork, has become a key priority for EU policies, in line with the UN goals sustainable development goals (SDGs). The biggest challenge at present is represented by the limited knowledge of influence dietary choices that limits large scale adoption of healthy and sustainable diets. The ambition of the SWITCH project is to accelerate the behavioral shift of European citizens towards more sustainable and healthy patterns, using Research and Innovation (R&I) as a driver to increase knowledge, accessibility and facilitation strategies at all level of the food systems, involving a multi-actor systemic approach and a co-creation strategy to delineate solutions fair to consumers that support virtuous behavior throughout the whole food chain. For a successful large scale adoption of healthy dietary behavior, all the actors of the food systems need to be engaged, connected and valorized.

