Over five thousand attending companies, coming from Apulia and Basilicata, with a large number of tour operators and travel agencies, and workshops supervised by qualified speakers, including the top managers of the most important companies of the regional tourism. The Business Tourism Management was a success – in terms of registrations and participations – already in its first year. One year later, the second BTM is scheduled.

For 2016, the event doubles: the Btm will take place over two days, on 20th and 21st February, and it plans a full calendar of events. System projects, like Salento’s Tourist District, the Digital Observatory in tourism, commercial strategies, social media marketing, new airlines destinations, training and potential to be developed will be discussed: first of all the need to make Salento’s culture and tradition a tourism product that is complementary to the attractiveness exerted by the sea and the landscape beauties. The location changes, too. The venue chosen is the former Convento dei Teatini, an architectural complex situated in the heart of the historical centre, a few steps from the Cathedral Square, with a long porch and a large inner courtyard, where photo exhibitions, sessions of cooking experience, tastings and music entertainment shows will be organized.

During the event CMCC will have a desk to display all the media and technological products (SeaConditions & Co., web-bulletins) and on Sunday at 16:00 PM, Links will discuss a presentation on SeaConditions entitled : “Links, CMCC: SeaConditions – un servizio di previsioni meteo-marine per il Mar Mediterraneo”

The Btm is promoted by “365 giorni nel Salento”, aware that only a qualified training, a know-how sharing and a proactive association of the skills can structure those human and material resources necessary to give a definite meaning to a potential that still has a lot to say in the scenario of tourism.