RFF-CMCC-EIEE Webinar | 22 April, 2020 – h. 12:00– 1:00 PM CEST
Giovanna d’Adda, University of Milan, Fondazione Pesenti and RFF-CMCC European Institute on Economics and the Environment (EIEE), Centro Euro‐Mediterraneo sui Cambiamenti Climatici, Italy
Cristina Cattaneo, RFF-CMCC European Institute on Economics and the Environment (EIEE), Centro Euro‐Mediterraneo sui Cambiamenti Climatici, Italy
The research team conducted a large-scale field experiment with an online retailer to evaluate the impact of energy cost information on purchasing decisions of large household appliances. Results show that drawing attention to energy costs leads to less efficient purchases – especially when providing lifetime energy costs. Search and navigation data on the retailer’s website confirm that the treatments increase attention paid to inefficient products. This is consistent with customers over-estimating energy savings from high-efficiency products. Results have implications for designing information campaigns aimed at promoting energy efficiency.
Working language: English
Watch the video:
HOW TO PARTICIPATE
The webinar will be broadcasted via Go-to-Webinar.
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CMCC – Euro-Mediterranean Centre on Climate Change Foundation
RFF-CMCC-EIEE – European Institute on Economics and the Environment