D’Adda Giovanna

Giovanna d’Adda is Assistant Professor at the University of Milan. She holds a PhD in Economics from Bocconi University, with a thesis on natural resource conservation in developing countries, and an MSc in Development Management from LSE.
Giovanna was a research fellow at Harvard Kennedy School, Paris School of Economics and University of Zurich. Her research uses laboratory and field experiments to investigate key drivers of pro-social behavior, such as institutions, norms, and leadership structures. In recent years, she has applied insights from behavioral economics to energy and environmental conservation.


  • Combining information on others’ energy usage and their approval of energy conservation promotes energy saving behaviour
  • The interaction of descriptive and injunctive social norms in promoting energy conservation
  • Can we make social information programs more effective? The role of identity and values.

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