PRUDENT: Promoting Green Nudging for Sustainable Agriculture and Forestry
PRUDENT aspires to revolutionize agriculture and forestry by promoting sustainable practices and innovative farming technologies. The project will explore the use of “nudges”, small changes in how farmers and foresters make decisions, to encourage them to adopt more sustainable approaches. These nudges will be tested in real-life situations alongside policy changes to see their combined effect on sustainability. Innovative tools, like web or mobile apps, will be developed to help farmers and foresters regulate their actions and make lasting changes, supporting these behaviour changes. Different types of farming and forestry systems across Europe will be studied to understand their unique challenges. The insights gained from this research will create new ways of thinking about agriculture and forestry, including social innovations, business models, and policy recommendations.