Giovanna d’Adda is Assistant Professor at the University of Milan. She holds a PhD in Economics from Bocconi University, with a thesis on natural resource conservation in developing countries, and an MSc in Development Management from LSE.
Giovanna was a research fellow at Harvard Kennedy School, Paris School of Economics and University of Zurich. Her research uses laboratory and field experiments to investigate key drivers of pro-social behavior, such as institutions, norms, and leadership structures. In recent years, she has applied insights from behavioral economics to energy and environmental conservation.
- Can social information programs be more effective? The role of environmental identity for energy conservation
- Combining information on others’ energy usage and their approval of energy conservation promotes energy saving behaviour
- The interaction of descriptive and injunctive social norms in promoting energy conservation
- Can we make social information programs more effective? The role of identity and values.